Meet the Real ‘Ronaldough’

This was one of those rare campaigns where we got to put real people — not influencers, not celebrities — at the heart of the story. I helped shape the narrative around Ronnie, a beloved delivery driver at Locale, as the face of the brand’s promise: safe delivery matters more than speed alone. Locale’s drivers are fully employed, insured, and given real growth opportunities — many have worked their way up to store manager roles. This campaign was a lighthearted but meaningful way to show that good food, good people, and good ideas are central to Locale’s mission.