Viking x Freedom

From my point of view, this was such a fun, flavor-forward collaboration that let us tap into Dubai’s love for premium, artisanal products. We launched two indulgent baguette flavors — Garlic & Herb Butter and Chocolate & Sea Salt — made by the much-loved Viking Bageri and offered them exclusively through Freedom Pizza and the newly launched Locale app. I helped craft the messaging and rollout across platforms, positioning these baguettes as an elevated, must-try side dish that went beyond “ordinary” garlic bread. The campaign drove excitement not only for the products themselves but also for the Locale app, using special app-only offers to incentivize sign-ups and boost orders.