MyDubai Stories

MyDubai Stories has been one of the most rewarding storytelling campaigns I’ve worked on — it’s all about amplifying the voices of the people who make Dubai extraordinary. Whether we’re profiling iconic founders like Ananya and Madhulika Narayan of Hunter Foods, spotlighting fearless entrepreneurs like Candy Fanucci of Pirates Surf, or exploring the creative passions of public figures like Priti Malik, the goal has been the same: to capture authentic, inspiring, and deeply personal stories. I helped shape the creative direction and narrative tone, focusing on celebrating Dubai’s entrepreneurial energy, its multicultural fabric, and the personal journeys that reflect the city’s rise on the global stage. The fact that these stories started to go viral speaks to the emotional connection we built — proving that when you tell real human stories, people listen and share.